Overcoming the Content Crisis: The All-in-One Sitecore Content Hub Solution

Content promotion in the modern era

Marketers today face the challenge of meeting a growing demand for content across a range of platforms. Content production is held back by teams working across an assortment of tools, disconnected systems, complex processes, a lack of collaboration and limited visibility of how content actually performs. Those difficulties, on top of ineffective enterprise systems, are what has produced the content crisis we see today.

As the volume and pace of marketing activity grows, it becomes obvious when content production is neither optimal nor efficient. At that point your team may struggle to meet expectations and run into problems with scalability. The truth is that you cannot get past these problems simply by working harder. It takes a plan, a process and technology to make success reliable.

A five-step solution for facing the content crisis:

• Consolidate content production into a single, collaborative space.
• Establish a content production process.
• Integrate the enterprise landscape.
• Modularise the content.
• Settle content ownership and governance.

Companies need to be able to bring every one of these steps together in a single solution. This is where Sitecore Content Hub becomes the key tool.

The all-in-one Sitecore Content Hub solution

Content Hub lets you control the entire lifecycle of your content in a single integrated solution, making it easier to plan, produce, collaborate on and manage content. The five Content Hub modules are set out below.

Content Hub modules:

• Digital Asset Management (DAM): Makes it easier to store, manage, distribute and control digital assets.
• Content Marketing Platform (CMP): Streamlines content strategy, planning, creation and publishing.
• Marketing Resource Management (MRM): Supports the administration, budgeting and oversight of every phase of a marketing project.
• Product Content Management (PCM): Helps keep product content up to date for e-commerce and other applications.
• Web-to-Print (W2P): Automates the creation of a variety of advertising materials.

The main value of Content Hub lies in its ability to offer a complete 360-degree view of the content landscape. The principal benefits of using Content Hub are set out below:

Better quality: Quality can be measured by weighing the impact of more effective review processes and briefs, quick access to digital assets and controlled permissions across marketing operations. With clear, actionable deliverables, easy access to content and constraints around approved materials and source files, duplicated effort is avoided and results stay consistent.

Greater speed: Turning innovation and market insight into revenue is essential to a fast time to market. Keep your marketing team current with tools that make it easier to organise strategic marketing, production and publishing. A well-designed Content Hub has these tools, speeding up and structuring the whole creative process so that the team works quickly and with real autonomy.

Lower costs: Cost is the most obvious parameter when assessing ROI. A good Content Hub has integrated tools that make marketing processes more efficient, which translates into better profitability. The savings carry on after the digital marketing assets have been produced, thanks to Content Hub's ability to store, find, distribute and reuse valuable content efficiently.

Operational excellence: Improving marketing operations raises ROI and adds value to the business. Operational excellence brings other strategic benefits too. By controlling the quality and the cost of their time to market, business leaders can take informed decisions about their initiatives and how those will contribute to strategic goals. It also makes the scalability of marketing operations predictable.